The United States industry has been anticipating Google's entry into insurance shopping
The company announced on Thursday that it was introducing a United States version of its Google Compare auto insurance shopping site
The site will start in California and focus on car insurance
The company has been acquiring state licenses to sell insurance and forming partnerships with the insurance sites like CoverHound, an online insurance agency in San Francisco
Many insurance brokers who have been in charge of insurance trade for decades are now worried about Google's move into insurance
CrediThe United States insurance industry has been anticipating — or dreading — Google’s entry into insurance shopping for the better part of a year. The wait is over.gle said. Customers enter information like their name and driver’s license number, and the site provides quotes in a few minutes. If and when a customer buys, Google will collect a referral fee from insurers.
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